The beach is in our DNA and the Cruiser is where it all began. It’s the first in a long succession of Electra bikes that bucked convention and made the world take notice. We redefined an American classic with our patented Flat Foot Technology® by opening up the frame geometry, moving the pedals forward and relaxing the seat angle for a more ergonomic, comfy ride. And of course, we dialed it in with our signature Electra style for a ride as unique as you.