15 May 2026
We look forward to seeing you for a test ride at our store!
Come and experience the comfort and design of Electra bikes for yourself.
Electra Bicycle Company
Unit SM005 - Bluewaters Island - Dubai - UAE
Virgin Megastore | Mall of the Emirates
E11 - Sheikh Zayed Rd - Al Barsha - Al Barsha 1 - Dubai
Virgin Megastore | Dubai Mall
Unit SF - 016 - Financial Center Rd - Downtown Dubai - Dubai
The Ripe Market on Academy Park
Al Sufouh 1, Dubai, Dubai Municipality
Bestsellers. Find your next ride
A selection of our best-selling models
505 sold
348 sold
261 sold
183 sold
126 sold
102 sold
97 sold
870 sold
845 sold
170 sold
154 sold
106 sold
74 sold
41 sold
28 sold
Kids' bikes
Kids' Bike Early Rider Belter Brushed Aluminium 16"
2 750 AED
43 sold
24 sold
21 sold
11 sold
10 sold
8 sold
43 sold
20 sold
The finishing touches
A closer look at the things you take along
Leather & craft
The Brooks saddle collection
Helmets
Electra & Thousand
Carry & explore
Bags, baskets & everyday companions
Grips & bar tape
Brooks grips & handlebar tape
Visit our stores
Electra Bicycle Company
Unit SM005 - Bluewaters Island - Dubai - UAE
+971 56 950 0705
Mon – Sun: 10 am – 12 am
Virgin Megastore | Mall of the Emirates
E11 - Sheikh Zayed Rd - Al Barsha - Al Barsha 1 - Dubai
+971 56 950 0705
Mon – Fri: 10 am – 11 pm; Sat – Sun: 10 am – 12 am
Virgin Megastore | Dubai Mall
Unit SF - 016 - Financial Center Rd - Downtown Dubai - Dubai
+971 56 950 0705
Mon – Sun: 10 am – 12 am
About us
Electra & Wowbikes
Electra & Wowbikes is a company passionately dedicated to bicycles. We have brought together world-class brands like Electra, Pashley, Moulton, and Ruff Cycles under one roof.
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Legendary Brands
Electra, Pashley, Moulton, Ruff Cycles — time-tested brands that speak for themselves
Comfort Without Compromise
A ride where every detail matters — from posture to smooth handling
Timeless Style
Bikes that stand out — both on the road and in the city
Retro Aesthetics & Innovation
Classic design combined with modern technology and comfort
Our Advantages
Lifetime warranty
We guarantee. The frame will withstand all travel. Limit: 24" / 26" : 136 kg (rider and bicycle weight) 16" / 20": 60 kg (rider and bicycle weight)
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Trade-in
With our trade-in program, you can exchange a bike previously purchased from our store for a brand-new model by simply paying the price difference
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A year of free maintenance
Whatever happens, we will fix it. We will prepare you for the season technically and set the right mood
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Test-ride
We will bring up to 6 models where and when it will be convenient for you! We'll show you. We'll tell you. And we'll even give you a ride!
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Delivery
Delivery all across the UAE, MENA region and abroad
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