We look forward to seeing you for a test ride at our store!
Come and experience the comfort and design of Electra bikes for yourself.
Electra Bicycle Company
Unit SM005 - Bluewaters Island - Dubai - UAE
Virgin Megastore | Mall of the Emirates
E11 - Sheikh Zayed Rd - Al Barsha - Al Barsha 1 - Dubai
Virgin Megastore | Dubai Mall
Unit SF - 016 - Financial Center Rd - Downtown Dubai - Dubai
The Ripe Market on Academy Park
Al Sufouh 1, Dubai, Dubai Municipality
Our Advantages
Lifetime warranty
We guarantee. The frame will withstand all travel. Limit: 24" / 26" : 136 kg (rider and bicycle weight) 16" / 20": 60 kg (rider and bicycle weight)
Trade-in
With our trade-in program, you can exchange a bike previously purchased from our store for a brand-new model by simply paying the price difference
A year of free maintenance
Whatever happens, we will fix it. We will prepare you for the season technically and set the right mood
Test-ride
We will bring up to 6 models where and when it will be convenient for you! We'll show you. We'll tell you. And we'll even give you a ride!
Payment by installments, splits and shares are possible.
Accessories and spare parts
About us
Legendary Brands
Electra, Pashley, Moulton, Ruff Cycles — time-tested brands that speak for themselves
Comfort Without Compromise
A ride where every detail matters — from posture to smooth handling
Timeless Style
Bikes that stand out — both on the road and in the city
Retro Aesthetics & Innovation
Classic design combined with modern technology and comfort
Electra & Wowbikes
Electra & Wowbikes is a company passionately dedicated to bicycles. We have brought together world-class brands like Electra, Pashley, Moulton, and Ruff Cycles under one roof.
Comfort Without Compromise
A ride where every detail matters — from posture to smooth handling
Try First, Buy Later
Visit our Bicycle Store for a test ride
See them, learn about them, ride them
Learn More
Useful Articles
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Visit our stores
Electra Bicycle Company
Unit SM005 - Bluewaters Island - Dubai - UAE
+971 56 950 0705
Mon – Sun: 10 am – 12 am
look on the map
Virgin Megastore | Mall of the Emirates
E11 - Sheikh Zayed Rd - Al Barsha - Al Barsha 1 - Dubai
+971 56 950 0705
Mon – Fri: 10 am – 11 pm; Sat – Sun: 10 am – 12 am
look on the map
Virgin Megastore | Dubai Mall
Unit SF - 016 - Financial Center Rd - Downtown Dubai - Dubai
+971 56 950 0705
Mon – Sun: 10 am – 12 am
look on the map
The Ripe Market on Academy Park
Al Sufouh 1, Dubai, Dubai Municipality
+971 56 950 0705
Saturday 9am - 9pm, Sunday 9am - 7pm
look on the map
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