Privacy Policy

1. Who we are

This website operates under the Electra Bicycle Company brand. The final legal entity name and any additional regulatory details will be added after legal review.

Showroom: Unit SM005, Bluewaters Island, Dubai, United Arab Emirates.

2. Information we collect

The information collected depends on how you use the website. It may include:

• your name;
• telephone or WhatsApp number;
• email address;
• messages, comments and product preferences;
• selected bicycle, colour, frame size, price and product identification details;
• information connected with test rides, product requests, orders, delivery and customer support;
• technical information such as browser, device, IP address, cookies and website activity.

3. How we use personal information

We may use personal information to:

• respond to enquiries and customer requests;
• arrange and confirm test rides;
• check product availability, expected restock and ordering conditions;
• process and manage purchases and delivery;
• provide customer support;
• operate, secure and improve the website;
• analyse website performance and advertising;
• comply with applicable legal and administrative requirements.

4. Marketing communications

Promotional emails are sent only when a visitor has actively submitted a subscription request or otherwise provided a separate marketing consent.

You may unsubscribe using the link in a marketing email. Withdrawing marketing consent does not prevent us from sending service messages relating to an enquiry, order, test ride or product request.

5. Service providers and data sharing

We may use service providers that help us operate the website and communicate with customers, including:

• website hosting and technical providers;
• customer relationship management systems;
• email, telephone and messaging providers;
• analytics and advertising platforms;
• payment, order and delivery providers;
• professional advisers or authorities where required.

Some providers may process or store information outside the United Arab Emirates. This section will be reviewed and expanded in the legally approved version.

6. Data retention

Personal information is kept only for as long as reasonably necessary to respond to the request for which it was submitted, manage customer relationships, fulfil orders, maintain security, resolve disputes and meet legal or accounting requirements.

Specific retention periods will be confirmed during legal review.

7. Your requests and rights

Subject to applicable law, you may request information about personal data held about you, ask for inaccurate information to be corrected, withdraw consent where processing is based on consent, or request restriction, deletion or transfer where applicable.

We may need to verify your identity before responding to a request.

8. Cookies and analytics

The website may use cookies and similar technologies to provide essential functions, understand website usage, measure advertising performance and improve services. More detailed cookie information may be added following legal review.

9. Security

We use reasonable technical and organisational measures intended to protect personal information against unauthorised access, loss, misuse or disclosure. No internet or storage system can be guaranteed to be completely secure.

10. Children

The website forms are not intended for children to submit personal information without the involvement of a parent or legal guardian.

11. Changes to this policy

We may update this Privacy Policy when our services, systems or legal obligations change. The revised version will be published on this page with an updated date.

12. Contact us