Our Philosophy
We are Electra & Wowbikes and we are passionate about bicycles. We unite world-renowned brands: Electra, Pashley, Moulton, Ruff Cycles, Vello, Brooks, Cardle. Each of them has a unique history, high quality, and innovative solutions. Our bicycles ensure comfort and aesthetic pleasure, surprising with their design and technology. We are the leaders in the cycling culture of Russia and the Arabian Peninsula, promoting a healthy lifestyle, participating in cultural and social projects, and supporting cycling infrastructure for comfortable and safe movement. Our mission is to inspire people to a new way of life where every ride is a step towards health, ecology, and freedom. We create not just transport, but an art of movement for everyone.
Mission and Values
Popular Models
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We create a culture of cycling life
Sign up for a test ride or visit your nearest showroom. Our experts will help you choose your perfect bike
Our Advantages
Lifetime Warranty
On the bike frame — we are sure it will withstand all your journeys. Weight limit: up to 136 kg (depending on the model)
Free Maintenance
For Electra owners — seasonal preparation and technical maintenance are free. We are always nearby to ensure everything works perfectly
Winter Storage
Leave your bike with Electra for the winter — a comfortable, warm, and dry environment. First storage is free
Delivery Across UAE
We ship via transport companies. Shipping costs are calculated separately
Convenient Payment Methods
The people who drive us forward
Visit our stores
Electra Bicycle Company
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Virgin Megastore | Mall of the Emirates
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Virgin Megastore | Dubai Mall
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The Ripe Market on Academy Park
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Shop with comfort today
Fill out the form, and our experts will help you choose the perfect bike, bring it for a test ride, or help you complete your purchase online. Conveniently, personally, and without any hassle
