01
Sustain-Ability™
Cutting down trees to make bikes isn't sustainable. Kids bikes are the worst, often unable to last even one child. Early RIder's solution? Simple, a contrary design and manufacturing mandate: 'to sustain ability'.
To sustain the ability to inspire, child after child. To build bikes designed to last and to ensure children can reach the level of skill that makes sure they'll always ride. In other words taking an uncompromising focus on form, function and top quality parts built to last.
To sustain the ability of all those involved in the production of our bikes to live healthy, fulfilled lives. In other words creating safe work environments, promoting employee wellness, supporting communities and upholding human rights through the entire supply chain.
To sustain the ability to inspire, child after child. To build bikes designed to last and to ensure children can reach the level of skill that makes sure they'll always ride. In other words taking an uncompromising focus on form, function and top quality parts built to last.
To sustain the ability of all those involved in the production of our bikes to live healthy, fulfilled lives. In other words creating safe work environments, promoting employee wellness, supporting communities and upholding human rights through the entire supply chain.
